Nexxus Salon Hair Care, the official beauty partner of the Tony Awards, partnered with Simon Doonan, window designer and creative ambassador for Barney’s New York, to create a display at a New York City Duane Reade, honoring the awards and Broadway.

The result?Show-stopping hair made entirely of Nexxus hair care bottles, on a woman whose dress is made from Tony Award posters.

The glamorous woman is on a stage, presenting a Tony Award, in windows that are accented by lights like those on a Broadway marquee.

“I love new challenges and was thrilled Nexxus asked me to do something that’s never been done before – to take the art of high-end luxury window dressing and put it in the context of a classic American drugstore,” said Doonan. “This project has been a blast because I get to do what I love – design creative over-the-top window designs – and celebrate my passion for Broadway, but with a new twist.”

David Rubin, Vice President, Hair Care for Unilever, U.S., said, “The Nexxus woman is as passionate about the arts as she is about her hair, seeks show-stopping style and experiences. The Tony Award-themed window designed by Simon at Duane Reade brings the art of show-stopping hair to life. When it comes to window design, he continuously raises the standard – the same philosophy Nexxus brings to hair care.”

Prior to the unveiling of Doonan’s design, Nexxus donated $25,000 donation to Broadway Cares/Equity Fights Aids.

Photo: (R) Unilever’s David Rubin; (L) Simon Doonan, standing in the window at Duane Reade.

The window display is at Duane Reade, at 51 West 51st Street in New York City, across from Radio City Music Hall, and on display until June 16th.